It’s called a glass cliff. The board wanted to do a bunch of really unpopular things, so they chose her to implement those changes and take the heat from the user base with her. Companies do it all the time, almost always it’s a woman, so “you just hate her because she is a woman” can be used as deflect. That’s why it’s called that, it looks like a woman breaking through the glass ceiling but it’s just a bunch of old white males pushing her off a glass cliff.
It’s called a glass cliff. The board wanted to do a bunch of really unpopular things, so they chose her to implement those changes and take the heat from the user base with her. Companies do it all the time, almost always it’s a woman, so “you just hate her because she is a woman” can be used as deflect. That’s why it’s called that, it looks like a woman breaking through the glass ceiling but it’s just a bunch of old white males pushing her off a glass cliff.
Twitter’s new CEO is on her own glass cliff. This tactic is so obvious.