They’ve been around so long, and are so ubiquitous to soda, is there really anyone on Earth that doesn’t know it exists? 🤔
It’s not like they run “convincing” ads against competitors anymore. Like a Coke ad isn’t trying to convince me to switch brands, they’re just like “Hey! This exists! Come try it!”
Maintaining presence of mind. Everyone knows they exist and most have probably had a coke, but when you’re hot and thirsty and want something cold, that last ad you saw might specifically whisper in your hindbrain “I want a coke”.