Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.

Roberts, 38, now only gets fast food “as a rare treat,” he told CBS MoneyWatch. “Nothing has made me cook at home more than fast-food prices.”

Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.

A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.

  • Liz
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    56 months ago

    I thought about it for a second, and could see it being an accessibility law passed for this very type of thing. Kind of like how (in the US) you must always be able to join a sweepstakes without paying any money (usually you mail them your name and address) even if the way they want you to join us by buying product or something. But anyway, I don’t actually know about that coupon thing.

    • @[email protected]
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      46 months ago

      The “No Purchase Necessary” isn’t about giving everyone fair access to the winnings, it’s about being legal even where gambling is not, since “maybe winning” something in exchange for money is either illegal or highly regulated throughout the US.

      • Liz
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        16 months ago

        Ah, I didn’t know! Thanks for the info.