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@[email protected] to Not The [email protected]English • 2 years ago

It’s just water in a can. How did Liquid Death become a billion-dollar brand?

www.nbcnews.com

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It’s just water in a can. How did Liquid Death become a billion-dollar brand?

www.nbcnews.com

@[email protected] to Not The [email protected]English • 2 years ago
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For an increasing number of consumers, the brand represents a fun way to enjoy nonalcoholic beverages.
  • @[email protected]
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    27•2 years ago

    All aluminum cans have a plastic epoxy liner.

    So enjoy.

    • NoSpiritAnimal
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      18•2 years ago

      Yes and it’s still infinitely recyclable, unlike plastic bottles. 70% of all aluminum ever produced is still in circulation thanks to how efficient aluminum recycling is, including epoxy lined cans.

      So I will enjoy.

      • @[email protected]
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        6•
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        2 years ago

        Does the liner contribute to microplastics in whatever is contained? Genuine question, that’d be a point against the epoxy liner. Of course any solution would have to include an effective replacement, so 🤷 Wax, maybe?

        • @[email protected]
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          2•2 years ago

          Yes, its also releasing BPA.

    • 𝒍𝒆𝒎𝒂𝒏𝒏
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      2•2 years ago

      TIL 😢

      • @[email protected]
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        3•2 years ago

        Don’t worry it’s still recyclable

    • @[email protected]
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      -4•2 years ago

      Epoxy is not plastic.

      • @[email protected]
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        1•2 years ago

        Except it is.

        https://chemistry.stackexchange.com/questions/98925/is-epoxy-resin-plastic

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