• @Identity3000@lemmy.world
    link
    fedilink
    English
    33
    edit-2
    9 months ago

    Careful, they didn’t claim to be getting 28% engagement from users… Just that this ad format performs 28% better than other ad types. We have no idea (from this article, at least) what the comparison actually means in real world usage.

    • @wise_pancake@lemmy.ca
      link
      fedilink
      English
      59 months ago

      In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled.

      Ah, you are right, I misread that sentence as the CTR being 28%!