While everyone was busy buying up all the toilet paper I realized I don’t actually need it nearly as much as I had been using it, if I just shower afterwards, and ended up saving a ton of money.

Spending money on dumb shit is fun for them, and combined with… FOMO I guess… suddenly the marketing campaign is a real trend.

And judging from a few people I know IRL, they don’t even necessarily know that marketing/advertising is involved.