According to The Wall Street Journal, the company has had discussions about how to make money from its games for months now, including in-app purchases, putting a price tag on more premium titles and placing ads on games that subscribers to its ad tier have access to. These methods are common (and effective) in the mobile gaming world, with consumers expected to spend $111.4 billion on mobile games in 2024

The only reason Netflix games library is decent, its are not laid with ads or in-app purchases. If that was changed it would no longer make the experience enjoyable. Hopefully, they don’t.

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    11 months ago

    If the ads fit in-world, like a Coke bilboard in a racing game or as is used in many games now the real product names of guns: I’m fine with that.

    If it’s a fuckin’ popup or splash page or something that isn’t actually part of the game itself, all subtle like: Fuck that.

    Given the mainstream popularity of video games, it makes a lot of sense to get sponsorships to place real world products in the game, the way it’s done on TV and movies. Subtle. Not all up in your face like Wayne’s World (at least that was a joke) or Death Stranding.