As someone who worked in the medical CE space, oh yea. The doctors who have the most pull are the dinosaurs who have been using the same techniques for decades. Meanwhile the doctors with fresher views and novel techniques based upon new evidence struggle to get a dozen doctors to attend.
Especially for general practitioners. If you’re a specialist with a narrow focus it’s easier not as difficult to stay current but if you’re expected to know enough about everything to refer patients to those specialists, there’s a lot to stay current on, even if you’re motivated to do so.
I’m not saying I like those ads, far from it, but the reality is the medical landscape updates so frequently, and doctors are so overwhelmed already, that sometimes an ad is the only way patients learn about new things. Reality sucks sometimes. Maybe one day the information pipeline to doctors will improve, though you still have to depend on them keeping up with everything.
Then the NIH should get funding to do PSA’s on medical diagnoses and/or potential treatments. Not drug companies pushing their solutions regardless of efficacy or relevance.
I agree on the problem, my issue is the currently installed solution that is only a solution as a secondary consequence.
Almost as if doctors need CE training, huh?
And even then there would still be blind spots.
As someone who worked in the medical CE space, oh yea. The doctors who have the most pull are the dinosaurs who have been using the same techniques for decades. Meanwhile the doctors with fresher views and novel techniques based upon new evidence struggle to get a dozen doctors to attend.
Especially for general practitioners. If you’re a specialist with a narrow focus it’s
easiernot as difficult to stay current but if you’re expected to know enough about everything to refer patients to those specialists, there’s a lot to stay current on, even if you’re motivated to do so.I’m not sure the solution is pharmaceutical companies getting to advertise. There has to be a better way lol
I’m not saying I like those ads, far from it, but the reality is the medical landscape updates so frequently, and doctors are so overwhelmed already, that sometimes an ad is the only way patients learn about new things. Reality sucks sometimes. Maybe one day the information pipeline to doctors will improve, though you still have to depend on them keeping up with everything.
Then the NIH should get funding to do PSA’s on medical diagnoses and/or potential treatments. Not drug companies pushing their solutions regardless of efficacy or relevance.
I agree on the problem, my issue is the currently installed solution that is only a solution as a secondary consequence.