MrBeast called out TikTok for allowing a deepfake version of him hawking $2 iPhones to run wild on the app: 'This is a serious problem'
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As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it’s the ‘tip of the iceberg’::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

  • Cosmic ClericEnglish
    0•9 months ago

    You can argue its slander and libel, but where does that fall into AI? What’s the line? What if I make a joke song with someone’s voice? What if I make a joke video that has them doing horrible things? What’s the line?

    Trashing someone’s reputation I would imagine, especially if they’re a public figure that relies on their reputation monetarily.

    • @[email protected]English
      1•9 months ago

      These laws require that there is intent to cause harm to a reputation

      How do you deal with cases where these AI cause damage financially but you can’t prove or prosecute on intent?

      • Cosmic ClericEnglish
        0•9 months ago

        IANAL, but not asking for permission to use their image/persona shows intent?

          • Cosmic ClericEnglish
            0•9 months ago

            So any and all memes made with someone’s face are illegal?

            I think the dividing line is if the purpose was to make income or just do satire.

            But having said that, it’s a Brave New World we are all moving into.