The gold Apple Watch Edition was a completely different luxury watch flex.

Apple will no longer fix the $17,000 gold Apple Watch::The original Apple Watch models, including the $10,000-plus 18-karat gold Edition that Beyoncé wore, are now officially obsolete and won’t get parts, repair, or replacement services.

  • @[email protected]English
    31•9 months ago

    Apple did it for one year and I think it was just a marketing stunt

    That’s exactly what it was. They never expected to sell many, just get the headlines for making a “luxury” watch that could “compete” with the likes of Rolex. That some ultra-wealthy people went out and bought one was just a bonus.

    • MeanEYEEnglish
      10•9 months ago

      And now its built-in obsolescence is being paraded around pointing out why no one should buy such a thing ever again.

    • @[email protected]English
      5•9 months ago

      They didn’t even carry them at all of their stores.

      I did get to wear one once, and only did so I could say I wore a watch that cost more than my car.