A U.S. judge has rejected Burger King’s bid to dismiss a lawsuit claiming that it cheated hungry customers by making its Whopper sandwich appear larger than it actually is.
U.S. District Judge Roy Altman in Miami said Burger King must defend against a claim that its depiction of Whoppers on in-store menu boards mislead reasonable customers, amounting to a breach of contract.
Customers in the proposed class action accused Burger King of portraying burgers with ingredients that “overflow over the bun,” making it appear the burgers are 35% larger and contain more than double the meat than the chain serves.
I remember seeing a show when I was a kid made for kids about deceptive advertising (it was on HBO back when HBO was decent) and they had a segment on all the ways they dress food for food ads. It was fascinating. I remember milk was made from Elmer’s Glue, cereal flakes were chosen from hundreds of boxes to find the perfect ones, and ice cream, which would melt under the hot lights if it were real, was made from vegetable shortening.
oh yeah. Commercial food photography is… a sneaky art. they find textures that are similar and paint them to be what they need. hard gloss like beef juices are lacquer, fruits are made to look fresher with hairspray… and this assumes they’re using fruit at all.
They use motor oil for pancake syrup because it won’t soak into the pancakes.