Celebrities such as James Dean can be brought back to life thanks to artificial intelligence, but it is raising troubling questions about what rights any of us have after we die.
[James] Dean has been cast as the star in a new, upcoming movie called Back to Eden.
After you’re dead there’s no way to get permission. It’s up to whoever holds the rights to your likeness.
what a gross phrase
If nobody holds the rights to your likeness then anyone can use them for whatever.