Archived version: https://archive.li/Yg8r8
My favorite part:
But while his reaction the day after learning that X was commandeering his handle was extreme frustration, Vaught told Ars that the platform will remain his primary form of social media.
“it’s highly annoying, but Twitter is still my preferred social media,” Vaught said. “That’s how I communicate and learn my news about what’s going on. Nothing else compares.”
His only “minor protest” to X’s action, he said, was to cancel his Twitter Blue subscription.
Vaught is mostly a Musk fan, as he’s interested in Musk’s electric cars and space developments. He said that this experience with X hasn’t tainted his opinion of Musk or his relationship too much with X as a platform. He’s holding out hope that Musk has a long-term plan for where Musk is taking X, but like many users, he’s struggling to adjust to the rebranding.
And that’s why corporate social media is so sticky: your average user doesn’t care WHAT is done to them and the most they’ll maybe do is grumble slightly and spend a little less money, but won’t actually bother to do anything or make any changes, or go somewhere else.
I’d say that doesn’t just apply to social media users, but rather to people in general.