another change to Twitter’s ad policy. Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.

  • Gormadt
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    491 year ago

    Elon speedrunning killing Twitter I see.

    Oh sorry, X

  • thanevim
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    131 year ago

    “Well, PepsiCo, you didn’t buy enough ads this month, so we’re gonna have to drop your verification.”

    He really is just doing his damnedest to show us how stupid he is, isn’t he? And I suppose when it all falls apart, he’s gonna run to daddy in his emerald mine and ask for bail out funds?

    • flipht
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      61 year ago

      When it all falls apart, he doesn’t need a bailout. He leaves his investors holding the majority of the lost equity, pays off his portion, writes it off and carries it forward, and uses it to reduce his tax bill in upcoming years when he’ll have a bunch of government contracts.

      All of this looks stupid if you assume he’s trying to run a profitable business. But he’s not. He’s moving cash flow through as many other of his own ventures that he can, and he’ll cannibalize the rest. The only people who will actually lose money are normal citizens who will have to make up the list tax dollars.

    • SokathHisEyesOpen
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      31 year ago

      he’s gonna run to daddy in his emerald mine and ask for bail out funds?

      No. He will run to the government, so you and I will have to bail him out.

    • @eyy@lemm.ee
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      161 year ago

      if someone offers you $200k for a 2020 Toyota Camry would you sell it?

      • @Lemmylaugh@lemmy.ml
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        -21 year ago

        Yeah but I’m a nobody. If I built a social media mega hub that can be abused to brainwash humanity, I would like to think keeping it off the wrong hands is priceless

        • @RenardDesMers@lemmy.ml
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          111 year ago

          The beautiful thing about public companies capitalism is that it’s not people who built it who end up selling it.

        • IHeartBadCode
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          51 year ago

          If I built a social media mega hub that can be abused to brainwash humanity

          Humanity is capricious as fuck. You can brainwash them, but then after a while, you just got to brainwash them again. Gets old.

          I would like to think keeping it off the wrong hands is priceless

          Yes, BUT have you ever considered that with enough money you can just not care?

          Also, look at what’s his face that started Twitter. Now he’s got insane levels of Musk’s cash and started yet another social media company, Blueksy which a lot of people ran over to. I punch those numbers into my calculator, it makes a happy face.

    • JohnEdwa
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      1 year ago

      Because that idiot gave them 44 billion for it.

      • APassenger
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        61 year ago

        It was their fiduciary responsibility, wasn’t it?

        The shareholders weren’t going to get a better offer.