TL;DR: the meat industry’s misleading messaging campaign + lobbying

  • @[email protected]
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    111 months ago

    I believe a lot of it also is the price, as someone who has worked in the plant based meat industry for years. It wouldn’t be hard to design a product that is comparably priced with meat but it is seen as a premium space where more money can be charged so companies do charge more, from the finished food manufacturers to the ingredient suppliers. Also hard to compete price wise with meat subsidies, in the US anyway