An internal investigation by IRL’s board of directors found that 95% of the app’s reported 20 million users were “automated or from bots.”
The 1 million real users: Fuck me, I guess?
The board of directors for a company is supposed to act as an internal balance. They’re the ones that do the overall governance and make sure shit isn’t going sideways. Basically, they’re the ones that are supposed to watch the watcher (CEO).
What likely happened is that the CEO and others in charge of decision making didn’t give a shit that an ever-increasing number of their users were bots because it made numbers go up. Advertisers were still paying. 20 million users looks GREAT for an IPO. Who cars if they’re fake?
The board did their job, which was to fact check everything that went on.
With 95% of users being fake this means that there really is no way to be sustainable but more importantly THIS IS FRAUD.
No users, advertisers are being deceived, users are being deceived, potentially the fucking SEC being deceived… yeah, you pull the plug as soon as you find that shit out and start pointing fingers.
Probably they knew but they tried to save face by putting up a show.
With no one (and I mean me), and apparently the majority of Gen Z not knowing about it, no wonder they resorted to bots.
Masayoshi Son (founder of Softbank and the legendary Vision Found) was lucky with Alibaba once. His strategy is literally (confirmed by many founders) that if you throw enough money in there (usually in 150mn+), it’ll scale and be a unicorn.
Well, what do you think happens if you are a unicorn founder raising maybe 500k-2mn and some oversees fund comes along and gives you 170mn with the only goal of scaling globally.
Launch events here, new market there, private jets, … Softbank and Son is also known for his lax oversight in his investments and throwing more money at it when they become bankrupt.
Another famous example is WeWork (10bn+ investment by Softbank).
And every story is just exceptionally dumb and easily avoidable.
Source: Experience
Dead by bots?